In Episode 32 of the Digital Marketing Creators Podcast, we're going to talk about five mistakes on YouTube shorts to avoid. Stay tuned.

Welcome to the Digital Marketing Creators Podcast where we help creators and entrepreneurs just like you magnify your brand message through digital marketing tips and strategies, and now your host Andre Vaughn.

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YouTube shorts is YouTube's version of short form content. So platforms, the popular platforms like Tiktok, Snapchat, Facebook reels, Instagram reels, so on and so forth. So YouTube shorts is a hot platform right now. And they want content like no other they want content. And the reason why you can tell they want content is because the reach you have, I just Just listen to episode of I can't remember the podcast, but there was a guy who think he got 100,000 100,000 subscribers in like three days, doing shorts, doing YouTube short. So I was like, wow, but it's the real deal. But a lot of people were still making mistakes on the platform, just like any other platform, they're gonna make mistakes. Anything that's, you know, if you want to call it newest, about two years old now came out around the time of the pandemic low. After get pocket a low after all the Tick Tock stuff or around, you know, when all the, you know, the popular Tiktok videos are coming out.

But first mistakes people were making on and I'm gonna go through five of them in this quick episode. The first one is making videos way too long. People are making videos too long on the platform. Now, you can make videos up to 60 seconds on YouTube shorts. But I kind of think that's too long. And the reason I say that is one of the things that you need to focus on is the watch time, you need to focus on watch time, just like you need to focus on watch time on YouTube long form content. Anything over 60 seconds, you want to make sure that you know that you get optimum watch time and how can you get watch time? How could you get a high percentage watch time on YouTube shorts you should be shooting for a certain percentage. If you let's say 11 seconds. If you are making videos, that's like 1011 seconds, no more than 11 seconds, you should shoot for 100% watch time. So you still have to do different things in order to get people to watch. But you should be aiming for 100% watched, you should aim for 100% Watch time anyway. likely you're not going to get 100% If your videos or if your videos are, you know, between 30 and 60 seconds, you still can depending on the type of content you make, you still can I would definitely shoot for a shorter video making a shorter video. So making videos way too long is mistake number one.

Mistake number two that I believe that people are making on YouTube using YouTube shorts is not focusing on thumbnails while using shorts. Now, it's gonna be a little different, which are thumbnails on YouTube shorts. It's not gonna be like your long form content where you see, you know, you see some texts and that type of stuff. You still can use texts. I see a lot of people not really using text but they're selecting the proper thumbnail. They're either selecting a thumbnail with some sort of emoji, or their particular keyword that's showing In their thumbnail.

The third mistake people are making on YouTube shorts that you should avoid is not creating a bench session. And I spoke about this in the last episode, but just in case you didn't listen to the last episode, a bench session is basically, you're referring them to other videos to stay on the platform. And you can do that, during a few things you need to read, you need to refer to recommended content that supports your current video. And you can do that in two ways. Let's say let's say you are a teacher, and you are teaching I guess you are, you know you're doing lesson plans, or what have you, you might want to talk about or refer them to five other videos related to your lesson plans, not even five videos, but one or two videos that's related to your lesson plan. So like at the end of your content, you want to refer them to a video to keep them on the platform assembler video to keep them on the platform. And you can do that by taking the link of that particular video and putting it in the comment section and panning it, you can also take that same video and make sure you put it in the description. That's the third thing that creating a bench session. That's the one thing that YouTube and every social media platform wants more than probably anything is to keep people on their platform.

The number four mistake people are making using YouTube shorts that you should avoid is not doing similar videos. And let me let me explain to you what I mean by that. Let's say you have uploaded 30 or 40, or 50. We'll keep a number solid, let's say you uploaded 30 videos, two of them, let's say five of them is have went viral. They're different topics, but five of them went viral, you want to start making videos about those videos.

Quick break. In the episode, I want to talk about a resource page that I put together with a lot of helpful things on or something much different than the show notes. So SAS things such as our ebooks and audio books, a whole bunch of other resources with affiliate links and things like that. So make sure you check that out at Digital Marketing creatives.com forward slash resources, digital marketing creators.com forward slash resources, check it out back to the show.

The number four mistake that people are making on YouTube shorts that you should avoid is doing the same videos. And what I mean by that is the same talking head videos, you're just popping a camera on saying what you need to say popping the camera off. You're not changing backgrounds, you're not changing camera angles, any of that stuff. Make sure you do that. So make sure that you're changing backgrounds, make sure you've given different camera angles, make sure you are in different locations. That's what people want to see. They want to see different angles of your videos, they want to see use things like emojis, doing the same videos is a mistake. Having that same look is a mistake not having I guess either jump cuts in your videos or just different like I said different backgrounds, people want to see different because that holds an audience attention when you do that. talking head videos are never going to work on Tik Tok is going to be slow. That's not to say you can't get something to to go viral, or what have you on either tic tac or YouTube shorts. So this, this, this applies to both of them. But since we're talking about YouTube shorts, make sure that you are not doing the same videos with the same background and all that stuff. So switch it up, give some different angles on every topic that you talk about or every cut that you have on that particular video.

The fifth mistake on YouTube shorts to avoid is not posting the proper content. What I mean by that is, you know YouTube is a search engine, it's the second largest search engine in the world, you should be you should have a mixture of two types of content, you should have searchable content. This is content that you know people are searching. If you are a dog trainer, a pit bull dog trainer, you should know the popular topics of that. So you have to do keyword research in order to find the most popular the most popular, searchable content that people are searching and asking for the other pieces of content. The other piece of content is recommended content. This is why I always tell people to it's good to make when you plan out your content. If you have it's great if you have 10 pieces content, you want to make a certain amount of them searchable. You want to make the other amount recommended type content, because if, if someone's watching your recommended content, they're definitely gonna get YouTube's gonna put slightly depending on the watch history and all that stuff. And you know, if they're Jive in which content, they're watching a lot of your content, if they're watching your recommended content, they're going to be recommended your search content. And I kind of works the other way, as well. You want to make sure that you're putting the right content in front of them. And because I'm feeling real, real good, right now I'm going to share a bonus mistake that I believe people are doing that I see people doing on YouTube.

This is another mistake on YouTube shorts to avoid. And this is more so if you are beginner. And that is not making enough content, not uploading enough content. I believe you should upload if you're just starting out, you should upload two to four videos a day. And as some of you can do for the next 30 to 60 days, you should be doing for the next 30 to 60 days uploading two to four videos per day. Yes, per day. I know it sounds like a lot. But the algorithm is is kicking right now. What I mean by it's kicking, it's hot. The reach right now is is tremendous on on that platform on YouTube, the YouTube shorts platform, you want to take advantage every way you can two to four videos per day. I'll throw one more in there for you. Also, one more for you. Actually, this is, I don't know if this is a mistake or not. I'm seeing once you see that a video works, you can upload the same video, not the same content per se, but the same titles, you can make variations of what worked for you before. And I don't see a lot of people doing that. And you can do that on YouTube. So make sure you you want to find out what works, what's working in terms of the content, go back and make variations of that. And you can use some of the same titles. Maybe you want to switch out some things such as you know a few words or what have you. But the main words, your main keywords, you can keep the same if it worked for you before it'll work for you. Again, make sure you pay attention. Pay attention to that.

If you know of any, any other mistakes on YouTube shorts to avoid, Hey, make sure you check out our private Facebook group at Digital Marketing creators.com forward slash group. Also our show notes at Digital Marketing creative.com forward slash episode 32 Thanks for checking us out. And hey, we'll see you in the next episode. Thank you and enjoy.

As a creator or entrepreneur, you have so many things coming your way in terms of online marketing, digital marketing, and it can be so confusing, but we broke it down in this free mini course that we have. It's called the five day digital marketing mini course and you can get that at Digital Marketing creators.com forward slash free mini course or anywhere on that website you should see something where you can sign up for that free course and it's not a long course he does a real short course and you know we didn't want to take up a lot of your time when we put it together but it kind of guides you through different aspects of of digital marketing and we try to keep it condensed for you. So check that out at Digital Marketing creators.com forward slash free mini course.

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